Our Role in Your Story


Jessica Cu

Jessica Cu has been in the diamond industry for over 20 years and brings with her a wealth of experience in diamonds and rare stone. After completing her diploma at GIA Hong Kong in 1999, Jessica's technical know-how and intuition when it comes to jewelry has solidified her place among the upper echelons of the diamond industry. Recognizing a significant gap in the market, Jessica's dream of servicing clients directly and designing bespoke jewelry came to life in 2012 with the opening of The 5th C. Her innate understanding of each customer's needs makes the process of getting jewelry made the most intimate and enjoyable of experiences.

Jessica’s explains, “I felt it was time to invest more in the client and provide a personalized service to a growing market of consumers who were seeking high quality diamonds without the brand-name price tag, particularly when it comes to engagement rings, which are very personal and require greater consultation between the supplier and the client."

Buying fine diamonds is a big purchase, and this purchase revolves around some of the most important events in our lives. Our consultants understand this from their personal experience, and it is our goal to help you make the best decision possible.